The installation by Giles Woodward takes the form of the ‘Design Kindness’ visual branding process. Design Kindness is a new collaborative design practice. The spirit behind the practice is to donate design time and expertise as an offer of help for non-profit organizations. Visitors are encouraged to assist in the creation of the Design Kindness brand image by interacting with the installation and leaving behind their own thoughts and opinions.
The installation works in conjunction with the Design Kindness website. Does your organization need a little Design Kindness? firstname.lastname@example.org